Journal
From the Garden
Letters from Fay — on what she's formulating, what the industry keeps getting wrong, and the decades the beauty business would rather you thought of as a decline.
Founder Essay
Four Questions I Ask Before Any Ingredient Claim
Rich in antioxidants. Clinically proven. Contains ceramides. Most ingredient claims are written to reassure rather than to be accurate, and almost nobody checks whether they survive the ingredient list. A founder essay by Fay on the four questions every claim has to pass.
Founder Essay
The Most Valuable Decades
The premise that midlife is a decline did not come from dermatology — it came from marketing. What actually happens to skin across these decades is change of function, not damage, and the difference changes everything about what to put on it. A founder essay by Fay on skin longevity.
Founder Essay
The Line We Won't Move
Why I started Aphora — and the ingredients I refuse to put on your skin. A founder essay on sulfates, denatured alcohol, silicones, parabens, synthetic fragrance, and the question that built the brand: what would skincare look like if every ingredient had to earn its place?
Looking for the science?
That lives in Learn.
Fourteen explainers on how skin actually works — the barrier, the decades, acids, formulation — plus two glossaries.
Go to Learn